House of Hope Brand Project - Application 1
This was a semester-long brand project for my final class in the Graphic Design sequence at ISU. My company, House of Hope, is an international non-profit organization that advocates for the Dominican Republic. The second process was to design creative pieces that work as marketing collateral for the organization. The House of Hope organization has 4 aspects, 3 of which that are included in application 1: education, medicine, and housing. The backpack was designed as a simple black bag with the company's mark on it. The pack will include educational supplies for children. The medical kit is a roll-up bag with the ultramarine blue and medical supplies inside. The 3D virtual house was designed with certain specifications that fall in line the House of Hope's values and goals for the organization. The 2 direct mailers (9x6 in) will be sent in two different situations. The first will be sent to potential donors explaining how their donation could help the organization. The second mailer be a "Thank You" note and will go into specifics on how the donation helped the organization. The 12 page booklet (5.5x5.5 in) will go into specifics on how the organization was started, the leadership, and the 4 aspects of the organization (training, housing, education, medicine). The 3 display ads are designed to draw in potential donors, make them click on the ad, and go directly to the website.